There is a really interesting article here about the source of all that annoying spam email that hits your MMO account.
The tone is a bit morally ambiguous, a bit like to industry itself.
It overlooks the whole issue that any such gold mining is immediately in breach of the EULA of whatever MMO you happen to be playing. And of course you have some net-twat wittering on about new economy/development 2.0 (yuck)
Also, the workers are poorly paid and work long hours, though anyone who’s been to the UAE, or bought underwear from Primark can’t claim to be whiter than white.
I quite liked the bit about the division of labour between the geek-boy/proles and the college-educated young woman who did the marketing/client liaison.